Bespoke Projects
At Tailwind, we look after everything a business needs to present itself the world. Every project is unique but here are a few that are slightly out of the ordinary.
TIDE TRIBE
Boat Signage
The team was offered the opportunity to help with a passion project: Tide Tribe boat tours.
Tide Tribe has received a warm welcome in Nadi, Fiji and has been offering outstanding experiences for tourists all year long.
This client loves turtles and is involved in coral protection in the Mamanuca Islands area, so we created a modular pattern featuring several types of coral, seaweed and turtles. Our client was excited to have this pattern applied to the boat graphics.
Griffiths partnered with Tailwind to undertake a strategic rebranding to mark a new chapter for the company.
We really enjoyed the process of understanding Griffiths and creating a clear brand evolution that comprises elements that are flexible to use and can stand alone.
The first applications of the brand in decal form were on the team hard hats and a new digger — the hazard stripes look great on the excavator boom.
Machinery & Safety Equipment Signage
GRIFFITHS
Card Game
SMOKO CHAT
Tradespeople tend to be known for their gruff work culture, but beyond the stereotype are individuals who, like all of us, could benefit from a deeper connection with their peers. This card game is all about helping teams bond, share ideas, and improve collaboration. It’s a simple, fun way to create a more positive work environment.
The game includes four card types, each with increasingly personal prompts:
Random Banter – fun, quick prompts for easy chatting.
Back in My Day – questions about general background and life history.
Mate Ya Dreamin’ – future aspirations, wishes and desires for life.
A Little Bit About Me – deeper questions to get to know each other on a new level.
Shoutout to our print broker, Chris Keen, for all his valuable input during the print process and for taking charge of carefully assembling each set by hand.
UHCC - H20
Event Calendar
H2O was building an event to celebrate the 26-year history of the pool over the final 26 days before closing for refurbishment. They approached the Tailwind team to develop the concept and produce collateral to promote the event.
We came up with this fantastic concept that is engaging, vibrant and fun. We wanted to create a real buzz for this event! The folded calendar is the centre piece, with each tile representing one of the 26 days, and a poster on the back.
ARROW UNIFORMS
Clothing Labels
We were excited to assist Arrow in promoting their collaboration with Māori fashion designer Adrienne Whitewood. Together, they produced a collection of scrubs featuring two custom-designed patterns, He Kākano and Te Kahikatea, each with a unique meaning.
We were tasked with creating a set of bespoke labels to enhance the unboxing experience for customers purchasing from this collection. The labels are crafted from premium 600gsm paper and truly feel like standalone artifacts, featuring the patterns’ origin stories.
Interior Showcase Walls with Brochure Holders
FH GROUP
A key feature of the FH Group showhome and offices are these showcase walls with brochure holders. We designed these to hold the sales brochures and show off the wide range of developments in progress and coming soon. The signboard artwork is reproduced at smaller size adjacent to each brochure holder and custom ‘sold’ stickers are applied to keep track of the property sales.
Backdrop & Pavement Decals
UHCC - CHRISTMAS ARCADE
Upper Hutt City Council spruced up City Arcade and renamed it Christmas Arcade for the month of December. It was our pleasure to jump in and help with way finding, signage, large scale decorations and a North Pole-themed selfie backdrop. Providing a range of solutions for a variety of requirements was second nature for the Tailwind team.
