Our Portfolio
Here’s where we share our recent work and insights on our process. Scroll down to see everything or select a category below to narrow your focus.
Re-imagining Tradie Alley: Rebranding Project
We love to re-imagine a brand at Tailwind! This project was a lot of fun. The team at Tradie Alley were looking for a fresh approach to their existing brand that they had created themselves.
Giving ProWire Electrical a Head-start
We gave ProWire Electrical a brand design that is as good as any of their competitors. This is a perfect example of one of our 'Level Up Packages’ and now ProWire is all set for the next decade or more.
Rebranding That Works: How Tailwind has helped Above Focus continue to grow
Tailwind has worked closely with Above Focus since we rebranded the company in late 2023. They’re one of our best success stories!
The Tailwind team has been proud to support this growth and so we’re taking the opportunity to share some of the work we’ve been doing.
Real Steel Immersive Booth for Quarry NZ Conference
New Business Launch and Branding for Tide Tribe
Brand identity for charter company Tide Tribe.
Last year, our team was offered the opportunity to help a long-time client’s passion project come to life: Tide Tribe boat tours. This idea sprouted from our client’s desire to share their passion for surfing and travelling throughout the north-western side of the Fijian archipelago.
We helped launch Tide Tribe with a new brand identity, website, business cards, partnership pitch decks for local tourism agencies, and more.
New brand identity for ManaBuilt
A new brand identity for ManaBuilt, a local building company operating since 2006, that reflects its core values of quality workmanship, integrity, and cultural pride.
Marketing Campaign for Friday Homes Construction
We kicked off 2025 with an impactful campaign for Friday Homes Construction, featuring a bold offer: “We’ll beat any competitor’s price on a new home or development by 5%”.
Brand Design for Mana Mauri
The logo strongly whakapapas to maunga and to Papatūānuku and Ranginui. The elements all come together in the shape of a waka symbolising navigation.
Vehicle Graphics for Above Focus
We had the pleasure of designing some more vehicle graphics for our client Above Focus Roofing.
Te Kupenga o Rongomai wayfinding and signage
After designing this community hub's branding, Tailwind was tasked with creating an effective wayfinding system and implementing a strong visual identity throughout the Te Kupenga o Rongomai building.
A transformative brand refresh for Above Focus
So our task became: capture what makes Above Focus great, craft a memorable brand that tells this story, and apply this effectively across all of their channels and collateral.
A vibrant new face for Upper Hutt’s parks and reserves
FH Group Developments
The Tailwind team dedicated much of 2022 to transforming well-known local building company Friday Homes into a fully-fledged property development company. Friday Homes came to Tailwind with a goal — rebrand the business as “FH Group Developments” and build a sophisticated and flexible new visual identity across every facet of the business: website, digital, social, print, signage, vehicles, and more.
Upper Hutt Christmas Arcade
The Christmas spirit is alive and well in our neck of the woods. 🎄🧑🎄
UHCC has spruced up City Arcade and renamed it Christmas Arcade for the month of December.
Deals on Wheels Branding & Signage
We worked with Deals on Wheels to refine their logo and produce new signage design that they were happy with, clearly presents their offering, and enables their business to really pop and be noticed.
Brand refresh for Kiwi Homes Development
This new branding for Wellington-based Kiwi Homes Developments sheds the technological font and low-legibility tagline script to give the company a sharper and more refined look without losing any of its previous identity. 🏠
Upper Hutt City Council Shop & Win Campaign
The Tailwind team has been hard at work the last few months developing, designing, and running this retail promotion for Upper Hutt City Council and My Upper Hutt. 💪🏻
Full Tailwind treatment for Corvus Legal
It's always great to have a customer that values strong branding and consistency. 👌 We had the privilege of working with local family law specialist Craig Foster right from day one as he started his new business, Corvus Legal.
The end result looks very sharp across the range of material we designed: website, business cards, letterhead, email signature, Google My Business listing, and signage design.
Ridgeline Business Park
We've spent the last few months working hard with Team Ledger - Real Estate on branding and marketing for their new development, Ridgeline Business Park, coming soon in Trentham.
Sign for The Precinct, Naseby
How nice does this look!? 👊 We just got our first glimpse of this finished sign that we designed — along with the branding and website — for luxury accommodation in Naseby, Central Otago.